ANDY KENNETH EDWARDS
Design
My graphic design practice focuses on creating bold, concept-led visuals that communicate with clarity and character. With a background in illustration and editorial storytelling, I bring a strong sense of composition, typography and visual narrative to every project. From campaign assets and branding to print materials and digital design, I work with clients to craft creative solutions that are thoughtful, eye-catching and built to last.
Roots is a conceptual identity for a fictional urban greening initiative, focused on reconnecting city spaces with nature. The logo combines bold, geometric architecture with organic vine motifs, reflecting the project’s core message: sustainable growth rooted in community and environment. The muted, earthy palette and textured finishes give the brand a grounded, authentic feel. This project includes logo development, brand elements, motion design, and environmental mock-ups to explore how the identity lives across digital and physical platforms.
Roots – Brand Identity Concept
Heath – Summer in the City Campaign
A seasonal campaign concept for men’s skincare brand Heath, centred on the theme of summer in the city. The project involved designing a social media carousel and a large-format poster, mocked up as a branded mural in an urban setting. All work was developed in line with Heath’s established brand guidelines, ensuring consistency in tone, colour, and typography. The creative direction focused on clean, bold visuals and concise messaging to reflect the brand’s modern, no-fuss ethos, while promoting everyday skincare for men on the go.
String 'n Bow - Branding Identity
A full brand identity for String ’n Bow, a one-to-one music tuition business. The project included the creation of a bespoke logo and a custom illustrated mascot to give the brand a warm, approachable personality. The visual identity was designed to appeal to both children and adults, balancing playfulness with professionalism. The final outcome includes a suite of brand assets ready for both print and digital use.
Books That Changed the World – Conceptual Motion Design Brief
This self-initiated project was developed in response to a conceptual brief to create a motion piece for a hypothetical campaign titled Books That Changed the World. The goal was to celebrate literature’s cultural impact through a typographic-led animation. I focused on bold transitions, high-impact messaging, and a refined visual aesthetic to reflect the power and permanence of iconic texts. The animation is designed for use across digital platforms, including social media, websites, and in-store screens, combining graphic design and motion principles to communicate a timeless message with a modern voice.